
The Public Broadcasting Service
PBS is a nonprofit media enterprise that serves the nation's 348 public noncommercial television stations, reaching nearly 90 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions.
PBS' premiere children's programming on PBS KIDS and PBS KIDS GO! is committed to providing the highest quality learning environment for children across the country. Providing age-appropriate, diverse programming for kids, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. With additional PBS resources to complement its programming, including PBS KIDS online (www.pbskids.org) PBS KIDS GO! Online (www.pbskidsgo.org), PBS Parents (www.pbsparent.org), PBS TeacherSource (www.pbs.org/teachersource), PBS TeacherLine (www.pbs.org/teacherline), Ready To Learn services and literacy events across the country, PBS is providing the tools necessary for positive child development.
More information about PBS is available at PBS.org, one of the most trafficked dot-org web sites in the U.S.*. PBS is headquartered in Arlington, Virginia.
*Source: Nielsen//NetRatings April 2006 Domain Report (U.S., Home and Work)

Corporation for Public Broadcasting
CPB, a private, nonprofit corporation created by Congress in 1967, develops educational public radio, television and online services for the American people. The Corporation is the industry's largest single source of funds for national public television and radio program development and production. CPB, a grant-making organization, also funds more than 1,000 public radio and television stations. For more information, visit www.cpb.org.

Beaches Resorts, Jamaica * Turks and Caicos
A Place to Play in the Sand
Beaches Resorts has been the ultimate family getaway since 1997, where both parents and kids can enjoy a vacation of their own. The best of everything is included in one simple price - luxurious accommodations, gourmet meals, anytime snacks, premium brand wine and spirits, all land and water sports including snorkeling and scuba diving, and even gratuities. Additional available amenities include personal Butler Service for Beaches' opulent suites, exclusive Red Lane® Spas and Preston Bailey Signature WeddingMoons® and FamilyMoons®.
Beaches Caribbean Adventure with Sesame Street
As a continued sponsor of Sesame Street, Beaches Resorts is proud to be the Caribbean home of some furry friends at all four of its island resorts. The Beaches Resorts Caribbean Adventure with Sesame Street features year-round exclusive activities and fun dining with favorite Sesame Street friends Elmo, Zoe, Cookie Monster, Grover and Bert and Ernie. Guests can enjoy a host of activities including exclusive Sesame Street stage shows.
Grownup Fun in the Sun with Kids in Tow
Beaches Resorts makes adults of all ages true believers in the phrase "fun for the whole family." Grown ups appreciate the resorts' multitude of activities and amenities such as golf, tennis, an array of land and water sports, including snorkeling and scuba diving, as well as indulging in its world-class Red Lane Spas, where traditional spa services are met with a distinctly Caribbean flair to promote relaxation and rejuvenation. At Beaches Resorts' Kids Camps, highly trained Ultra Nannies take care of children of all age groups while providing fun and educational activities, giving parents a vacation all their own. Teens and Tweens love the resort's Xbox Game Oasis Centers, as well as Beaches very own Pirates Island water theme parks.
Single Parent Fun Months: Rx for Solo Parents
At Beaches, there truly is something for everyone. Millions of American children live in single parent households and the last worry these hardworking parents need is to pay an extra "single supplement fees" while planning a well-earned vacation with their kids. Beaches Resorts waives this fee at various times throughout the year, providing a more affordable opportunity for single parent families to enjoy a Beaches vacation. Single parent receptions and planned adult socials (naturally during kids' only movies nights) join a variety of interactive games, contests and tournaments, providing families with opportunities to reconnect with each other as well as with other guests.
Voted The World's Best
Voted the World's Best Family All-Inclusive Resorts by travel agents at the World Travel Awards every year since its inception, Beaches Resorts offers four locations on the Caribbean's best beaches: Beaches Negril Resort & Spa, the flagship property located in Negril, Jamaica; Beaches Turks & Caicos Resort & Spa in Providenciales, Turks & Caicos; Beaches Sandy Bay in Negril, Jamaica and Beaches Boscobel Resort & Golf Club in Ocho Rios, Jamaica. The Beaches experience continues to expand, as plans are underway to build a brand new seaside Italian Village and comprehensive water park complete with a surf simulator at Beaches Turks & Caicos Resort & Spa.
Beaches Resorts is the Caribbean's #1 Ultra all-inclusive resorts for families. For more information about Beaches Resorts, call 1-800-BEACHES or visit the Web site at www.beaches.com.

EARTH'S BEST®
About Earth's Best
Earth's Best was founded more than 20 years ago by twin brothers who recognized that traditional baby food recipes included many refined and overly processed ingredients including sugars and modified starches. They were looking for a more natural and pure way to feed children. They recognized the amount of agricultural chemicals found in conventional foods and how some farming methods in the US could be improved through more sustainable farming methods that model nature's systems and processes. Earth's Best is the first complete line of organic food for babies including infant formula, cereals, over 45 jar varieties in single and unique flavor combinations for all stages on baby's life, plus teething biscuits and juice. Earth's Best newest addition of organic infant formulas in dairy and soy varieties, includes the first-ever infant soy formula with DHA and ARA, essential fatty acids necessary for proper brain and eye development.
Earth's Best Supports the "Healthy Habits for Life" Initiative - 2005
With a strong belief that organic foods are best for children of all ages, Earth's Best introduced a line of Sesame Street organic toddler products in partnership with Sesame Workshop and their "Healthy Habits for Life" initiative. This campaign utilizes a coalition of partners and an advisory board of health, nutrition, fitness and education experts to develop and distribute multi-media, age-appropriate information targeted to preschoolers and their caregivers, empowering them with knowledge and positive attitudes about their bodies, while providing tools to encourage a great start to a lifetime of good health. The Earth's Best Sesame Street line launched products consisting of breakfasts cereals and snacks in a variety of flavors. All Earth's Best Sesame Street products are specially formulated for toddlers with iron, zinc and six B vitamins.
Earth's Best further supports the "Healthy Habits for Life" program in-store via packaging, point of sale materials, pallet programs, in store demos, as well as a specific destination of product and nutritional information at www.earthsbest.com. All Earth's Best Sesame Street packaging contains fun, educational activities for children and proudly displays the "Healthy Habits for Life" icon. Brochures are distributed with activities for children and tips for parents on how to encourage healthy eating habits for their children and the entire family. The Earth's Best website promotes further the benefits of living a healthy life style and making the right food choices.
For more information on Earth's Best and how to incorporate healthy eating into your family's daily life visit www.earthsbest.com.

Everydaykidz™ Fact Sheet
Learn. Breathe. Play.
What is the Everydaykidz.com™ program?
Everydaykidz.com is an important online resource for parents who want to learn how to effectively manage their child's asthma. AstraZeneca, a pioneer in pediatric respiratory research, developed Everydaykidz.com with support, learning and fun in mind. It is for moms, dads, and families to help kids with breathing problems connect by using educational tips and activities. It's specifically designed to help asthma treatment become part of your child's daily routine.
Everydaykidz.com walks parents through the disease from signs and symptoms to treatment options and even providing on-going guidance for the daily management of asthma. Everydaykidz.com members receive newsletters filled with helpful tips and insights into "how to cope" with asthma.
The Facts on Pediatric Asthma in Simple Language
- What happens during an asthma episode?
- How to recognize common asthma symptoms
- Understanding a child's asthma triggers
Important Information on Asthma Treatments
- The difference between quick relief and control medications
- The importance of preventive therapy and compliance
- What parents should know about nebulizers and inhalers
Advice to Help Parents and Doctors Work Together
- A parent's role in preparing an action plan
- Some questions to ask for a productive parent/doctor discussion
- A checklist to prepare for the doctor's visit
Helping Others Understand Asthma
- How parents can have others involved in the care of their child's asthma
Information on How Parents Can Take Care of Themselves
For more information please visit www.everydaykidz.com
All of this information can also be found in Spanish at NinosSaludablez.com

McDonald's Corporation
About McDonald's®:
It all began back in 1955 when Ray Kroc opened his first McDonald's restaurant in Des Plaines, Ill. The first day's profit was $366.12. With hard work and dedication in the days and years to come, McDonald's continuously proved to be a success. Today, McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving an average of 47 million customers each day. McDonald's has more than 13,500 restaurants in the United States alone. Customers can select from a wide variety of menu choices including sandwiches, Premium Salads, Apple Dippers, milk and other beverages to best meet their taste preferences and nutritional needs.
Ronald McDonald®:
An important part of McDonald's rich history is Ronald McDonald. Ronald McDonald was first introduced nationally in 1966 with an appearance at the Macy's Thanksgiving Day parade in New York City. Today, Ronald McDonald represents the very essence of McDonald's. He is the warm caring and friendly face that welcomes everyone to McDonald's and the McDonald's experience. He makes everyone happy and has the ability to "bring out the kid in all of us."
Ronald McDonald is dedicated to the happiness of people around the world and is an advocate for the well-being of children everywhere. He believes in the importance of living a happy, active lifestyle. "Go Active with Ronald McDonald™!" is a free-of-charge show performed by Ronald McDonald in communities nationwide. The show emphasizes the importance of fitness and activity in everyday life to families.
Ronald McDonald has touched the lives of thousands of kids and families. He has been part of the McDonald's story for more than 40 years, and he will continue to be a part of the magic for years to come.
Ronald McDonald House Charities®:
Ronald McDonald House Charities, a non-profit, 501(c)(3), creates, finds and supports programs that directly improve the health and well being of children worldwide. Its goal is to make an immediate, positive impact on as many children as possible through its global network of local chapters in 48 countries.
In addition to its cornerstone Ronald McDonald House program and the Ronald McDonald Family Room and Ronald McDonald Care Mobile programs, the Charity makes grants to not-for-profit organizations to help children everywhere. To date, Ronald McDonald House Charities and its global network of local Chapters have awarded more than $400 million in grants to children's programs worldwide.
The Ronald McDonald House program has provided a "home-away-from-home" for millions of family members since its inception in 1974. There are 243 Ronald McDonald Houses open in 25 countries.
Ronald McDonald Family Room program provides a home-like haven inside hospitals, offering the families of hospitalized children an opportunity to refresh, rest, and reflect. Today, there are 80 Ronald McDonald Family Rooms in 10 countries.
Launched in the fall of 2000, the Ronald McDonald Care Mobile program is a fleet of state-of-the-art vehicles that deliver cost-effective medical and dental care to underserved children in their own neighborhoods. Currently, there are 25 Care Mobile programs in service.
To find out more information about McDonald's Corporation or Ronald McDonald, please visit www.mcdonalds.com. To learn more about Ronald McDonald House Charities, visit www.rmhc.org.
© 2006 McDonald's Corporation and affiliates

New Balance
Company History
The company's heritage dates back to 1906 when the company, then owned by William Riley and known as the New Balance Arch Company, manufactured orthopedic shoes and arch supports. Throughout the fifties and sixties, an increasing number of runners turned to New Balance for custom-made shoes thanks to the company's unique expertise in handcrafting specialized footwear. In 1956 Paul Kidd bought the business and increased the shoe making sector. The demand for New Balance athletic shoes grew and soon the production of custom-made running shoes was the company's primary source of business.
On Boston Marathon Day in 1972, New Balance was purchased by its current owner, James S. Davis. At that time, the company consisted of six people making thirty pairs of "Trackster" running shoes each day. The "Trackster" was the first athletic shoe made in a wide range of sizes and widths. Since that time, New Balance has established a unique reputation for technological innovation and width sizing, and today, reigns as the industry's "fit expert" and the premiere manufacturer of performance-oriented athletic footwear.
A Unique Approach to Athletic Products
Headquartered in Boston, MA, New Balance manufactures and markets technically innovative, width-sized performance footwear and apparel for women, men, and children. The range of categories includes running, training, walking, basketball, tennis, cleated and kids.
New Balance's growth has significantly out-paced that of the industry and worldwide sales have grown from $221 million in 1992 to $1.55 billion in 2006. New Balance employs nearly 2,800 people around the globe and the company's products are sold in 120 countries on six continents. As a privately held company, New Balance has remained committed to a focused set of philosophies and strengths -- including technical superiority, width-sizing, U.S. manufacturing, grassroots programs and strong retail partnerships. Teamwork, total customer satisfaction and integrity are the core values upon which New Balance operates, and the company's tremendous success can be credited to its unyielding commitment to these values.
Because feet don't come in just one or two widths, and because shoes that fit better perform better, New Balance shoes are offered in up to six different widths -- from a narrow 2A to an expansive 6E. All of our kids' shoes come in multiple sizes and widths to suit their growing needs, from infant through grade school.
The New Balance Way
New Balance owns and operates five factories in New England and faces unique challenges in domestic manufacturing yet remains undaunted. With a high quality labor force and a focus on innovation and exceptional excellence, New Balance has survived and thrived, and continues to take a leadership position in an industry that has sent its production overseas.
New Balance also takes a unique approach to marketing, focusing on developing superior performance-driven products as opposed to spending money on endorsing athletes to wear them. In support of grassroots athletics, New Balance sponsors teams, youth sports initiatives and running events and is a long-time sponsor of The Susan G. Komen for the Cure® 5K series, which raises awareness and funds for breast cancer research. New Balance also supports Girls on the Run, which helps adolescent girls increase their self-confidence and self-esteem through a 5K race-training program. New Balance is proud to be a 2007 program sponsor of the Emmy-winning children series, Sesame Street as well as the exclusive national sponsor of Sesame Workshop's traveling museum exhibit, Sesame Street Presents: The Body through 2010.